We always say yawning is contagious, don't we? Well, Sebastian Errazuriz decided to put this well-known fact into action by cleverly creating an installation in Times Square to pause the city that never sleeps.
Each night in January, for only 3 minutes (from 11:57pm to midnight), Times Square's billboards show yawning on a loop. Since yawns are contagious, people passing through will inadvertently stop, look up and start yawning themselves. Also, by continuing on their journey, they're now unconsciously passing on their yawing onto people they came across. So simple, yet so clever, don't you think?
Psst: If by any chance you're in NYC on January 17th, you should join in at 11:45pm on Duffy Square for a massive yawn. It will be so interesting to see how the largest digital display of yawns in history will affect the city that never sleeps.
P.S: Bird's eye view of NYC.
P.P.S And a little glimpse of how NYC looked back in 1940's.
(via My Modern Met)