Genius! Did you know that each year, we throw away over 300 million tons of perfectly eatable fruits and vegetables worldwide? The only reason they never make to our local grocery stores is because they are ‘ugly’.
So earlier this year, a France supermarket called Intermarché decided to try and change their customers’ perception towards the non-calibrated fruits and vegetables by showing them that they are as good as those "perfect" fruits - they just look a bit different. In hopes to convince people of it, the shop launched 'the inglorious fruits and vegetables' campaign where they bought those ready-to-be-tossed veggies and fruits from the farms, and sold them in their stores alongside the 'perfect' fruits, but 30% cheaper with their own label and their own shelf. They also created different smoothies, soups and juices from those fruits and veggies to celebrate the beauty of the ridiculous potato, the hideous orange or the failed lemon.
The results are incredible! Check out the video above. What a great way to combat waste, don't you think? Would you buy those inglorious fruits and veggies? xo
P.S: Foodie confessions.
P.P.S: Eat local, eat seasonal.
(via Daily Mail. Photos by Kate Gibbs and via The Guardian. Video by Goodvertising)