Who said that we have to take fashion all seriously? Last autumn during Couture shows in Paris, streetstyle photographer Craig Arend opted for more fun and lighthearted approach to taking fashion shots. He asked the likes of Hanneli Mustaparta and Miroslava Duma to simply jump for him so he can capture them in mid-air instead of striking a fashionable pose. I am simply smitten with the concept and those photos turned out super fun – bravo! Don’t you just love them? xo
P.S: Also, fashion meets art and fashion and landscape!
(via Honestly, WTF)